Social Media Content Calendar Template for Small Businesses.
A simple, practical content calendar template small businesses can use to plan weekly social media posts that grow reach and engagement. Stop stressing about what to post. Use this simple weekly social media content calendar to stay consistent, organised, and strategic without burnout.
SOCIAL MEDIA
PopTide
12/11/20251 min read
A Simple Social Media Content Calendar Template.
If you’ve ever opened Instagram, stared at the screen, and felt your soul leave your body because you had no clue what to post… welcome to the club.
That’s exactly why every business needs a content calendar not complicated, not fancy, just something that keeps you consistent and intentional.
Here’s PopTide’s simplest, most effective weekly content calendar. Steal it. Use it. Make it yours.
The 5-Post Weekly System.
This system works beautifully for small businesses:
Monday - Value Post.
Teach something. Share tips. Help your audience win at something small.
Examples:
“5 Mistakes You’re Making on Instagram”
“How to Write Captions That Convert”
Tuesday - Social Proof.
Testimonials, case studies, before & afters.
Wednesday — Storytelling /
Behind the Scenes.
Show the human side of your brand.
Thursday — Offer /
Service Highlight.
Break down a service in simple terms.
Friday — Engagement Post.
Poll, question box, fun fact, relatable meme.
How to Use This Calendar.
Pick 5 posts for the week.
Put them into this schedule.
Design them in Canva.
Batch schedule them in Meta Business Suite.
Post Stories daily (simple: BTS, talking video, quote, client work).
Monthly Themes. (Optional Upgrade)
To make things easier, choose a theme per month:
January: “New Year, New Systems”
February: “Brand Storytelling”
March: “Lead Generation Month”
April: “Website Glow-Up”
May: “Social Media Bootcamp”
Then create weekly content around your monthly theme.
Why This Works.
→ It keeps your content balanced
→ It keeps you from repeating yourself
→ It builds trust and consistency
→ It stops the “What do I post?!” panic
Final Thought.
A good content calendar doesn’t complicate your life it simplifies it. Use this as your base, stick to it for a month, and watch your engagement grow.
Need a custom content calendar for your brand?
PopTide can build one tailored to your goals.